Inappropriate Advertising of the Day: Drug company Merck is in hot water for deciding to use Madagascar 3 in theirChildren’s Claritin marketing campaign. It may be a drug meant for children, but only as far as necessity goes. There’s a fine line between what Merck is doing with Claritinand an inevitable Dora the Explorer Ritalin Play-set.
This makes no sense. It’s an allergy medicine not a medicine to help control ADHD. They aren’t trying to get kids hooked on Claritin here. What I see here is the same thing Band-Aid does when putting Blue’s Clues, Barbie, Batman, and Spider-man on their products. They aren’t trying to sell these products to kids but make them more comfortable using them if they do need them.
It’s probably not the best idea to use character’s aimed at children to advertise your medicine but I don’t think it’s a reason to get all up in arms. There are bigger fish to fry people.